Reports
- 24th February 2010Barroso II. The policy commitments of the 2010-2014 European Commission
The 2010-2014 European Commission is the first College to take office under the Lisbon Treaty.
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Highlights
Comunicación basada en la evidencia
Un enfoque científico de la comunicación, que aporta evidencia empírica a la medición del impacto de nuestros programas y campañas. More
Purpose and Performance
Conveying a corporate Mission is a trend which is steadily growing as companies are more and more aware of the impact it has upon financial results. This corporate mission is much more than just corporate social responsibility. We believe that those companies who´s corporate Mission is strongly integrated into their global business strategy, and moreover, who convey it well, will have a strong competitive advantage. It is not just us who believe this but also most of the 200 companies who participated in the Corporate Purpose Impact 2010 study, which Burson-Marsteller organized in collaboration with the Business School, IMD. More
