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  • What CEOs can Learn from Politicians on Twitter

    What can we learn from politicians and governments on Twitter? Quite a lot as our latest Twiplomacy study suggests. Twitter is no longer the social network where you share what you had for breakfast, lunch or dinner. Twitter has become the global newswire for journalists where news breaks faster than on traditional networks.

    Posted Published 18 July 2014 de Burson-Marsteller » The Cast Blog
  • Wikipedia: unser Grundsatz und Versprechen

    Als führendes Kommunikationsunternehmen sind wir anspruchsvoll, was unsere ethischen Standards angeht. Burson-Marsteller hat sich deshalb gemeinsam mit anderen globalen PR-Agenturen wie Edelman, FleishmanHillard und Porter Novelli/Voce Communications zu einer Gruppe zusammen geschlossen, die sich zur Einhaltung von klaren Regeln verpflichtet hat im Umgang mit Wikipedia, sei es für uns persönlich, unsere Agenturen oder.....(cont.)

    Posted Published 10 July 2014 de Burson-Marsteller
  • Wikipedia Pledge and Policies

    In an effort to be at the forefront of our industry with regard to ethical practices, Burson-Marsteller has joined a consortium of PR firms, including Edelman, FleishmanHillard and Porter Novelli/Voce Communications, among others, pledging to abide by a clear set of standards when working with Wikipedia.....(weiter)

    Posted Published 10 July 2014 de Burson-Marsteller
  • Wirkungsorientierte Gemeindekommunikation

    Kommuniziert die Gemeinde mit einer klaren Strategie, schafft sie bei den relevanten Zielgruppen Vertrauen in die Staatstätigkeit und legitimiert ihre Dienstleistung an die Bevölkerung. Wir sind glücklich, dürfen wir seit diesem Jahr die Gemeinde Männedorf kommunikativ unterstützen und sie auf dem Weg zur Umsetzung einer.....(weiter)

    Posted Published 9 July 2014 de Burson-Marsteller
  • Targeted and efficient communication for communities

    When local authorities communicate based on a clear strategy, they successfully manage to create trust for governmental activities among their relevant target groups and legitimize the services they provide to the local community. This is exactly what we have been doing in Männedorf, providing strategic.....(cont.)

    Posted Published 9 July 2014 de Burson-Marsteller
  • Une communication des communes efficace

    Si une ville communique avec une stratégie claire, elle inspire confiance aux groupes cibles et elle légitime ses services à la population. Depuis cette année, nous sommes heureux de pouvoir soutenir la communauté de Männedorf dans sa communication et de les accompagner dans la mise.....(contd.)

    Posted Published 9 July 2014 de Burson-Marsteller
  • Beat Bechtold ist neu Mitglied der Geschäftsleitung von Burson-Marsteller Schweiz

    Zürich, 26. März 2014 – Burson-Marsteller, eine der führenden Kommunikationsagenturen der Schweiz, ernennt Beat Bechtold zum neuen Mitglied der Geschäftsleitung. Bechtold ist seit Februar 2013 als Leiter des Bereichs Energy and Environment sowie als Geschäftsführer des Nuklearforums Schweiz bei Burson-Marsteller in Bern tätig. Beat Bechtold.....(weiter)

    Posted Published 9 July 2014 de Burson-Marsteller
  • Vidéo en ligne: une tendance ou l’avenir?

    Si l’on en croit les prévisions de Cisco et les chiffres afférents, le contenu futur se fondera de plus en plus sur des images en mouvement, et le marketing de contenu suivra en conséquence.   Un regard sur les chiffres: - YouTube a enregistré plus.....(contd.)

    Posted Published 9 July 2014 de Burson-Marsteller
  • Online video: trend or future?

    According to Cisco’s forecast we can expect future online content to increasing include video and with a greater focus placed on content marketing.   A glance at the numbers: - Youtube has over one billion so-called unique visitors per month. - Facebook progressively optimizes its.....(cont.)

    Posted Published 9 July 2014 de Burson-Marsteller
  • Online Video: Trend oder Zukunft?

    Will man dem Forecast von Cisco und den zugrunde liegenden Zahlen glauben, wird künftiger Content zunehmend aus Bewegtbild bestehen und das Contentmarketing sich entsprechend danach orientieren.   Ein Blick in die Zahlen: -  Youtube verzeichnet über eine Billion sogenannter Unique visitors pro Monat -  Facebook.....(weiter)

    Posted Published 9 July 2014 de Burson-Marsteller
  • Evidence-Based #evidence

    The third of my Ten Global Communication Trends for 2014 is one that’s very close to our hearts at Burson-Marsteller and that is evidence-based. On the one hand, evidence-based is about measuring the ROI or the impact of communications; it allows us to gauge perceptions of a brand or issue at the beginning, middle and end of a campaign and in this way demonstrate to the business and the CFO the real value of our work.

    Posted Published 7 July 2014 de Burson-Marsteller » The Cast Blog
  • Vacature: Associate bij Burson-Marsteller

    Burson-Marsteller zoekt op korte termijn een Associate ter versterking van het Public Affairs team in Den Haag. Heb jij na een academische studie een aantal jaren werkervaring in een politiek-bestuurlijke omgeving opgedaan? En ben je klaar voor een 2de of 3de stap in jouw carrière?.....(meer)

    Posted Published 3 July 2014 de Burson-Marsteller Nederland » Nieuwskamer
  • Neuer indischer Premier hat mehr Twitter-Follower als das Weisse Haus (Update 26. Juni)

    Seit seiner Wahl Ende Mai 2014 konnte der neue Premierminister von Indien @NarendraModi zum Staatschef mit den viertmeisten Followern der Welt aufsteigen. Der Schweizer Bundesrat wird vertreten von seinem Sprecher André Simonazzi (@BR_Sprecher). Daneben betreibt Bundesrat Alain Berset, Vorsteher des Departments des Inneren, einen persönlichen Account.

    Posted Published 25 June 2014 de Burson-Marsteller
  • Nieuwe Indiase premier meer volgers op Twitter dan Witte Huis

    Sinds zijn verkiezing eind mei 2014, is de nieuwe Indiase premier @NarendraModimet 4.979.28 volgers uitgegroeid tot de vijfde meest gevolgde wereldleider op Twitter. Hij is inmiddels het aantal volgers van het account van het Witte Huis @WhiteHouse(4,976.734) voorbijgaan. Volgens Twiplomacy, een jaarlijks onderzoek naar wereldleiders.....(meer)

    Posted Published 25 June 2014 de Burson-Marsteller Nederland » Nieuwskamer
  • Personalisation or the “Youniverse” #personalisation

    It’s time to have a look at what’s being said so far this year around the second of my Ten Global Communication Trends for 2014 which is #personalisation or the “Youniverse”.

    Posted Published 6 June 2014 de Burson-Marsteller » The Cast Blog
  • Soyez prêt: pas seulement une devise pour les scouts!

    Ayant tout juste rejoint Burson-Marsteller au début du mois de mai, un collègue m’a demandé, “quels aspects de ma carrière j’ai le plus apprécié?” Evidemment, la variété que nous éprouvons en tant que consultants de communication fournit un énorme attrait, mais pour moi, j’aime toujours.....(contd.)

    Posted Published 20 May 2014 de Burson-Marsteller
  • Allzeit bereit: nicht nur ein Motto für Pfadfinder!

    Nach meinem Arbeitsbeginn bei Burson-Marsteller Anfang Mai wurde ich von einem Kollegen gefragt „welche Aspekte in meiner Karriere mir am besten gefallen haben?“ Die Vielfalt, die wir als Kommunikationsberater erleben, übt natürlich eine grosse Anziehungskraft aus – für mich aber ist es noch immer die.....(weiter)

    Posted Published 20 May 2014 de Burson-Marsteller
  • Be Prepared: not just a motto for the Scouts!

    Having just joined Burson-Marsteller at the beginning of May, I was asked by a colleague “what aspects of my career I have enjoyed the most?” Obviously the variety we experience as communications consultants provides a huge appeal, but for me I still love managing issues.....(cont.)

    Posted Published 20 May 2014 de Burson-Marsteller
  • Burson-Marsteller Public Affairs Consultancy van het Jaar volgens Holmes Report

    Burson-Marsteller is bekroond met de prestigieuze titel ‘Public Affairs Consultancy of the Year’ door het Holmes Report. Het adviesbureau, sinds 1981 in Nederland en gevestigd in Den Haag, won dankzij haar prestaties in het succesvol uitvoeren van geïntegreerde public affairs en public relations campagnes in.....(meer)

    Posted Published 6 May 2014 de Burson-Marsteller Nederland » Nieuwskamer
  • Social Media Impact on Communications #socmedimpact

    Since publishing my Ten Global Communication Trends for 2014 at the beginning of the year, I thought it would be good to revisit them one by one on a monthly basis. So let’s take a look at how social media has been impacting communications in the first quarter of this year.

    Posted Published 5 May 2014 de Burson-Marsteller » The Cast Blog
  • Improving climate change communication

    It has been a few months now since I posted a piece on ‘the climate change PR disaster.’ That modest missive was aimed at the global public relations industry, which has the ability to apply its collective professional power to the cause of helping deal with the climate change dilemma through more effective marketing communication. [...]

    Posted Published 21 April 2014 de Bob Pickard
  • The Rise of Incognito Tech

    Only a short while ago, what the future had in store for us belonged to the realm of science fiction. Now we live in a world where our every move can be tracked, interpreted, stored and explored. The tensions between information freedom and personal control are reaching breaking point today and not just because of the ease of sharing information.

    Posted Published 11 April 2014 de Burson-Marsteller » The Cast Blog
  • Communicating crowdsourcing

    I learned a lot of new ideas at the Crowdsourcing Week global conference in Singapore (I serve on their advisory board). On April 9th, I spoke at the event via moderating a panel on crowdsourced innovation in healthcare. Here I am with the crowdsourcing guru Epi Ludvik Nekaj: I believe that understanding crowdsourcing and the [...]

    Posted Published 9 April 2014 de Bob Pickard
  • Nearly half of Arab youth keen to embrace modernity

    Young people across the Arab World are embracing modernity as digital technologies and media reshape behaviour, however it is the opinions and influences of family, friends and religion that still matter most to Arab Youth. These are the headline findings of the 6th Annual ASDA’A.....(meer)

    Posted Published 7 April 2014 de Burson-Marsteller Nederland » Nieuwskamer
  • A quel point les réseaux sociaux sont-ils sociaux, et que cela signifie-t-il pour la stratégie de l’entreprise?

    Selon la définition habituellement consacrée, les réseaux sociaux ont pour objectif premier l’échange réciproque. C’est sur les forums Internet, là où les gens partageaient leurs savoirs et discutaient virtuellement de problèmes à résoudre, que tout a commencé. Que reste-t-il aujourd’hui de ces motivations et autres pensées sociales originelles?

    Posted Published 2 April 2014 de Burson-Marsteller
  • How social are social networks today and what is the implication for corporate strategy?

    Social networks are, as you would assume from their definition, based on the original idea of exchanging views on a common interest. They have their roots in internet forums, where people meet virtually to solve a problem and discuss or share information and knowledge with each other. How much is left of this original social thought and the genuine incentive behind it nowadays?

    Posted Published 2 April 2014 de Burson-Marsteller
  • Ce que les entreprises peuvent apprendre des Boy Scouts – soyez préparé

    Notre dernier petit-déjeuner Food for Thought s’est penché sur un sujet que peu de sociétés maîtrisent réellement: La communication de crise.

    Posted Published 2 April 2014 de Burson-Marsteller
  • Une coopération de longue date

    Depuis 2000, Burson-Marsteller et le Fonds national suisse de recherche scientifique (FNS) travaillent de concert pour la mise en place et la maintenance du portail web www.gene-abc.ch. L’ADN, la «molécule de la vie», a fasciné les chercheurs depuis sa découverte il y a près d'un demi-siècle. Mais qu’est-ce que l'ADN exactement? A quoi ressemble-t-il ? Que sont les gènes et comment travaille-t-on avec? Gènes ABC vous invite à un voyage dans ce monde unique.

    Posted Published 2 April 2014 de Burson-Marsteller
  • Many years of cooperation

    Burson-Marsteller Switzerland has worked with the Swiss National Science Foundation (SNFS) since 2000 on the setup and maintenance of the internet portal www.gene-abc.ch. DNA, the „Molecule of Life“, has fascinated researchers ever since its discovery almost half a century ago. But what exactly is DNA? What does it look like? What are genes and how can you work with them? Genes ABC invites you on a journey into the world of genes.

    Posted Published 2 April 2014 de Burson-Marsteller
  • Facebook’s Diminishing Reach Return

    A lot has been made recently of the diminishing value of brand Facebook Pages and the discussion is only set to become louder. Facebook has for the last two years throttled the organic reach that brand pages have. As of April 2012, Facebook limited the reach of your content to 16% of your audience and this has continued to be reduced steadily. It now stands at around 2%.

    Posted Published 28 March 2014 de Burson-Marsteller » The Cast Blog

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